Advertising guidelines

The Acu. editorial team assess the appropriateness of each advert submitted in line with our editorial values.

In particular, they consider any text or images within an advert in terms of how they represent the acupuncture profession. The decision of the editorial team is final.

Acu. online advertising focuses on courses, services and other items and/or issues we judge to be relevant to BAcC Members.

It is the responsibility of the advertiser to ensure that submitted adverts support BAcC standards of professional conduct and safe practice. Adverts should not make any claims at the expense of other BAcC Members or educational institutions.

Any advert judged inappropriate by the editorial team may be returned to the advertiser with suggestions on how it may be made acceptable. We accept no responsibility or liability for any losses, damage or other consequences arising from an advert not appearing in Acu. online.

Adverts for acupuncture undergraduate courses or teaching posts will be accepted only from institutions fully accredited by the British Acupuncture Accreditation Board (BAAB) or which have approval for development to full BAAB accreditation.

Postgraduate courses in acupuncture are considered on an individual basis and are subject to BAcC policies at the time of publication.

Where the editorial team are unsure about the appropriateness of an advert for an educational course, the advert will be appraised and accepted or rejected in consultation with the BAcC Professional Standards and Regulatory Committee.

Acu. does not accept for publication any advertorial features or articles.

Coverage of not-for-profit events will be considered on an individual basis and only where there is benefit to the membership and the profession.


Classified adverts appear in the News section of the BAcC Member website but not within the pages of Acu. itself.

Classifieds are reserved for (a) adverts from BAcC Members, (b) adverts from external sources advertising services appropriate to BAcC Members, and (c) adverts from voluntary organisations.

Subject matter of classified adverts must be of direct benefit to BAcC Members.

Courses may not be listed in the classifieds except in exceptional circumstances and on the decision of the editorial team.

Any individual seeking employment via the classifieds must be a BAcC Member.

Submission of any advert to Acu. does not guarantee its acceptance.

Acu. advertising guidelines in full

Including details of sizes and rates

What makes Acu. tick?

For who we are and how we do what we do.