The role of the GB is to ensure that the BAcC meets its responsibilities to:
- promote the benefits of traditional acupuncture as a valid system of healthcare
- safeguard the public
- promote BAcC members’ interests
- uphold benchmark standards of education and practice
The wider function of the GB is to:
- ensure that the BAcC continues to flourish and aspire to ‘a world in which traditional acupuncture is accepted as a valid healthcare choice’
- set strategy and policy, in consultation with and advised by members, committees, the chief executive, and others, as appropriate
- oversee implementation of strategy and effective/efficient management of the BAcC through the chief executive and committees
- ensure compliance with the company’s objects, its governing documents and all relevant legislation and regulation
- ensure prudence in respect of managing the company’s assets
Governing Board members
Listed below are the Practitioner Directors, Non-Practitioner Directors and Non-Voting Attendees at Governing Board meetings:
The BAcC strategy for 2021-26
The strategy document sets out our vision, mission, values and key aims and objectives over the next five years and high-level measures of success.
Annual Review 2023
Read the highlights and reports of 2023 from the Chief Executive Officer, Treasurer and Chair of the British Acupuncture Council.

Alan Longcroft
Chair

Vivien Shaw
Practitioner Director

Anthony Todd
Practitioner Director

Felicity Moir
Practitioner Director

Sarah Major
Practitioner Director

Claire Martin
Non-Practitioner Director

Joanne Shaw
Non-Practitioner Director

Julie Stone
Non-Practitioner Director

Joseph Ogbonna FRSA
Non-Practitioner Director

Alex Jacobs
Chief Executive Officer - Non-Voting Attendee
