Let’s talk about… Advertising
In our annual review the Professional Standards Authority (PSA) raised concerns regarding Advertising Standards.
The PSA require that from August 2021 the BAcC monitors the websites of our members. At the time of writing no firm decisions have been made regarding the monitoring process. It is likely we will be asking some members to get in touch with the ASA copy advice team to have their advertising checked. It is a free service.
During the months of June and July you will see resources and webinar recordings posted up on this page. Watch out in enews for upcoming live webinars and notifications of when new resources will be available.
Our specially selected line-up of live webinars, articles and useful information
Digital resources from ASA
- Health: Acupuncture – This guide covers:
– What is acupuncture?
– What treatment claims are likely to be a problem?
– What treatment claims are likely to be acceptable?
– Can practitioners of acupuncture claim to treat conditions that should be treated under the supervision of a qualified medical professional?
- Healthcare: Medicinal claims
- Substantiation for health, beauty and slimming claims
- Six top tips to avoid misleading advertising
- Health therapies and references to medical conditions
- General health therapies
- Chinese herbal medicine or traditional Chinese medicine
- CAP Guidelines for BAcC members April 2021
- CAP Guidance on Health therapies and evidence
- The PSA, advertising and us – Ian appleyard Acu summer 2021, page 6
- Inner pass notes on Advertising – John Wheeler: Acu summer 2021, page 11
Marketing materials to promote your practice, enhance your website and inform your patients
- Watch this space for resources coming soon
Tools for taking action and to help you get your message across